Skadaddle Media is a creative agency based in the San Francisco Bay Area. The company’s primary focus is to work with clients looking to connect messages to the ever-growing (and ever-changing) parent, mom, dad and family marketplace. The team was tapped to bring the Skadaddle brand to life. The strategic approach included an emphasis on the company’s creative bent and connection with its target market without being perceived as too whimsical. The resulting circle mark logo was embraced by the company with applications ranging from business papers and promotional material to a revamped web site.