I AM Enlightened Creations is a lifestyle brand dedicated to providing ethically-sourced products that transform the body, mind & spirit. Working in conjunction with a developer we redesigned the I AM Enlightened presence with a focus on imagery that spoke to the I AM customer and the lifestye they embrace. Ease of ordering and an emphasis on seasonal promotional opportunities were also key in the redesign. An entire update of supplemental product was also explored for future implementation.